The AI with Breakfast Challenge · Start any day
Go from AI-anxious to AI-confident in 23 days.
You don’t need to be technical, and you haven’t missed it. One short lesson with breakfast each morning, in plain English, used on your own work that same day.
By day 23:
- You know what AI can do for you, at work and at home, so you stop wondering what you're missing.
- The jobs that drain your week, like emails, notes and reports, take minutes instead of hours.
- You've built a small tool that does one job exactly your way. No code.
$1 a day · Read, listen or watch · Start Day 1 today

AI with Breakfast
Day 4 of 23 · 07:00 · up to 15 min
Treat AI like a new starter and watch it get better
- Read· 8 min
- Listen· 6 min
- Watch· 5 min
Today’s try
Pick one task you'd hand to a new colleague. Brief AI the way you'd brief them, then give it one round of feedback. Compare the first answer with the second.
4 of 23 mornings done
Sound familiar?
If any of these sound like you, you're in the right place.
“Everyone at work seems to be using it. I'm not sure what they're actually doing.”
“I tried ChatGPT once, got a bland answer and gave up.”
“I don't know what I'm allowed to put into it at work.”
“There's a new tool every week. I can't tell which ones matter.”
“Part of me worries what it means for my job.”
You’re not behind.
AI is still new for almost everyone. The challenge starts from zero and takes it one morning at a time.
Why it works
The people who get confident with AI aren’t the most technical. They’re the ones who use it a little, often, on their own work.
I’ve seen that pattern in more than 2,500 people I’ve trained. So the whole challenge is built around it.
- 1
A little
Up to 15 minutes a morning. About as long as breakfast, so it fits around a busy day.
- 2
Often
Every morning for 23 days, so it turns into a habit instead of a course you start and forget.
- 3
On your own work
Every lesson ends with one thing to try on a real task that day. You learn on your emails, your reports, your problems.
What changes
What 23 mornings looks like at work
A few everyday examples of where people get time back.
Writing
Before: Starting a report or proposal from a blank page.
After: Giving AI your notes and a clear brief, then editing a solid first draft.
Email
Before: Reading a 30-message thread to work out what's being asked.
After: A two-line summary and a draft reply, checked by you.
Learning
Before: An hour of searching to get your head around a new topic.
After: AI explains it at your level, then tests you on it.
Meetings
Before: Nodding along when someone brings up AI.
After: Knowing what it can and can't do for your team, and saying so.
Repeat jobs
Before: Doing the same fiddly task by hand every week.
After: A small tool you built that does it your way, every time.
Your own AI tool
Build a tool? Yes, you. Here's what that means.
A tool is a small app that does one job your way. You describe what you need in plain words, AI builds it, and you keep tweaking it until it fits. No code and no tech words.
- Day 14: your first tool
- Day 23: one you use every day
A teacher
Turns a lesson plan into a quick quiz and a note for parents.
A manager
Turns messy meeting notes into actions with owners and dates.
A freelancer
Turns a client's brief into a quote in their own format.
A parent
Plans the week's meals around what the kids will actually eat.
The 23 mornings
The right 23 lessons, in the right order.
AI changes every week, so I've done the sorting for you. Each week builds on the last.
Days 1 to 7
Get answers you can actually use
What AI is, where it goes wrong, and how to brief it properly.
Day 7: You can brief AI like a pro
- Prompting is a language
- The five-part brief that gets great answers every time
- Why AI sounds human, and when not to trust it
- Treat AI like a new starter and watch it get better
- Use AI to learn anything faster
- Use AI at work without getting caught out
- Put it to work: three real tasks, done with AI
Days 8 to 14
Build your first tool
Turn an everyday annoyance into something that fixes it. This is where most people surprise themselves.
Day 14: You've built your first tool
- Why most people stop at the basics, and how to go further
- Software made just for you, in an afternoon
- Spot the everyday annoyances AI can fix
- Describe what you need, no tech words required
- Build your first AI tool, step by step
- Turn information you already have into answers
- Make a tool you'll actually keep using
Days 15 to 23
Make it part of how you work
Follow the track closest to your job, and finish confident using AI at home and at work, with your own tool to show for it.
Day 23: You're AI-confident
Days 15 to 22: Follow the track closest to your job
- Test a new idea fast
- Hand routine work to AI
- Let AI handle several jobs at once
- Get your team using AI
- Rethink how your business works
Day 23 · The finish line
You're AI-confident, at home and at work
And you've built your own AI tool to use every day.
Up to 15 minutes a morning. Read it, listen to it or watch it.

Who's teaching
I've helped more than 2,500 people take their first steps with AI.
Most of them started out unsure, and plenty started out worried. I’m Lee Mallon. I’ve been an engineer for 25 years and run businesses for 15. Today I work with AI every day across Yalpop, Rarely Impossible and my podcast, The AI Shift.
The challenge is what I’ve learned about getting nervous beginners to confident, in the order that works.
- people trained in AI
- 2,500+people trained in AI
- years as an engineer
- 25years as an engineer
- years running businesses
- 15years running businesses
From people Lee has trained
What learners say
“Best training I have ever done.”
Sarah
“He really knows his stuff.”
Moz
“Can't believe what I understood in 15 minutes that other courses took hours.”
James
“Recommended 3 friends already.”
Muhammad
The AI with Breakfast Challenge
$23
23 mornings, once. That’s $1 a day, less than the breakfast you’ll have it with.
A lesson with breakfast, every morning
23 short lessons, one a day, sent first thing.
Read it, listen to it or watch it
Every lesson as a page, an audio and a video. Up to 15 minutes.
Prompts you can copy
Ready-made prompts to try on real work the same day.
Your own AI tool by day 23
One you actually use. No coding at any point.
Start any day, go at your pace
Miss a morning and nothing's lost. Every lesson stays in your inbox.
Pay securely with Lemon Squeezy. Start Day 1 as soon as you join.
Before you start
The things people worry about before day 1
The worries
I'm not a tech person. Is this really for me?
Yes. It's written for people who feel behind on AI. Everything is in plain English, new words are explained before they're used, and there's no coding at any point.
Will I feel stupid?
No. Every lesson starts from zero and goes one step at a time. There are no tests and nobody watching. It's just you, a short lesson and your breakfast.
Is it safe to use AI with work information?
Day 6 is all about this: using AI at work without getting caught out. You'll know what's fine to share and what to keep out.
I tried ChatGPT and the answers were bland.
That's almost always the brief, not you. Day 2 teaches a five-part brief that fixes most bland answers, and you'll use it on a real task the same morning.
Is AI going to take my job?
Nobody can promise how any one job will change. What I've seen is that people who understand AI get a say in how it's used in their role, instead of having it decided for them. The challenge gets you to that point.
Am I too late?
No. AI is still new for almost everyone, and most people are starting about where you are. The challenge starts from zero.
The practical bits
How much time does it take?
Up to 15 minutes a morning. Each lesson comes as a page, an audio and a video, so you can read, listen or watch over breakfast.
When can I start?
Any day you like. Join, sign in and start day 1 straight away. Every lesson after that lands in your inbox at 6am.
What if I miss a day?
Nothing's lost. Every lesson stays in your inbox, so you can catch up whenever it suits you.
Which AI tools do I need?
Any of the main AI assistants, such as ChatGPT, Claude or Gemini. A free account is enough to get started.
Can I bring my team?
Yes. Team places start at 10 people. Get in touch and we'll set it up with you.
What happens after day 23?
You're AI-confident, and you can stop there. If you want to go deeper, the Academy has eight courses, a weekly briefing and a library of AI tools, and your $23 comes off your first year.
After day 23
Ready for more? The Academy is next.
Eight courses, a weekly briefing and a library of AI tools. Challenge graduates get their $23 back off the first year: $137 at the founding price.
Explore the Academy →For teams
Take your whole team through it
Team places from 10 people, with help rolling it out so it sticks.
Your next breakfast could be day 1.
15 minutes, plain English, your own work. You don’t need to be technical, and it’s not too late.